What are the top Marketing CRM success stories?
July 19th, 2009
| Tags: Marketing Success, Metrics, Strategy Analytics
jamesny asked:
What are some examples of marketing CRM success stories, where companies have experienced sustainable benefits? Please quote specific metrics and include aspects of strategy, database marketing, technology and analytics where possible. Please do NOT quote a simple response rate improvement using a model.
What are some examples of marketing CRM success stories, where companies have experienced sustainable benefits? Please quote specific metrics and include aspects of strategy, database marketing, technology and analytics where possible. Please do NOT quote a simple response rate improvement using a model.
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